With Special Guests: Ely Kleinsmith and Doug Williams

In collaboration with the U.S. Centers for Disease Control and Prevention (CDC), we have developed a low-cost technology called PUR Purifier of Water, to purify even heavily contaminated drinking water so that it meets World Health Organization standards for safe drinking water. Studies show that the PUR sachets can reduce diarrhea illness in children up to 50 percent.

P&G provides product to global relief groups that has already yielded millions of liters of safe drinking water. The product has been used by UNICEF, Samaritan’s Purse, World Vision, International Relief Committee, Care, Red Cross, AmeriCares and others to respond to some of the most critical global emergency relief situations, including the tsunami in Asia, hurricanes in the Caribbean, and floods in the Philippines and Bangladesh. AmeriCares has reported P&G’s technology is saving lives in Chad and the Sudan, and Johns Hopkins has shown that PUR reduced diarrhea by more than 90 percent in a Liberian refugee camp. In addition, P&G — in collaboration with Population Services International (PSI), the U.S. and U.K. governments, and Johns Hopkins University — has launched social markets in several countries with acute water-borne disease issues to create sustainable delivery of in-home purification of drinking water.